For almost a decade we’ve worked with some exceptional people on some exceptional projects and have had the opportunity to help people all over Saskatchewan and beyond grow their businesses. No matter the size of the challenge, we’re always excited to bring new solutions to the table and try different approaches to find the one that works.
We are proud of the work we’ve done and the work we continue to do. Here are a few things we’ve learned along the way.
Stop wasting ad budget. Advertise for the conversion.
Gone are the days of establishing fixed ad budgets and shortlisting creative and ad copy. If you're still evaluating campaign performance on impressions or click-through rates, you're doomed.
Instead, think in terms of conversions and profit margins. Give Google or Facebook your ad headlines, images, videos, logos, ad copy, and inventory. Let them know what you are trying to accomplish by defining REAL conversions through Facebook Pixel or Googles Tag Manager and let artificial intelligence work for you.
