We believe in people, their potential & growing together


Who we are


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Dustin Ratzlaff

Founder & CEO

Dustin Ratzlaff is the leader of unINK.

As the company’s founder and CEO, Dustin heads a team that thrives on learning about their clients’ passions and delivering results that create impact. His responsibilities are to handle campaign development, ad purchasing and reporting.

As a business owner himself, Dustin appreciates the need for an investment to make business sense. His confidence and competitiveness kicks in when he is developing campaigns. By producing smart and transparent campaigns supported by reporting, he can logically explain to clients the results that are tied to their investment.

Dustin satisfies his curiosity about technology and its influence on social behaviour through his work. He demonstrates his belief in people by being mindful and supportive of others in order to recognize their potential and to grow it. He listens to others carefully and considerately to learn about their values. He observes to understand how their action support their motives. He continues to deepen his knowledge of leadership and strategy through his involvement with boards in Saskatoon.

Michelle Van Huizen

Strategy Manager

Twenty years of sales management and marketing experience has allowed Michelle to connect with her clients and relay strategic advice on what’s important to their business.

Michelle’s personable demeanor is easy to see. She’s committed to her clients, invested in their goals and will create an effective campaign that will help them reach those targets. Those that have worked with her in the past know she’ll go above and beyond what is expected.

You can trust Michelle’s advice. She’s so knowledgeable in her field that she taught the SIAST Entrepreneurship and Small Business program. She coached students in preparing a small business plan and marketing strategies.

Lindsay Toth

Creative Director

Lindsay Toth, unINK’s Creative Director, has been with the company almost from the start. Lindsay has a Degree in Visual Communications from Medicine Hat College. In addition to graphic design work, Lindsay takes care of project management for the graphic design team – researching resources, maintaining visual consistency and ensuring that projects come in on time and on budget. She is committed to delivering work that “wows and excites our clients.” She also provides advice to clients on branding and other important visual areas related to their business.

Lindsay is recognized as the person who helps the rest of the creative team do their best work. Her teammates view her as thoughtful, authentic and persistent.

In her spare time, she enjoys reading, painting, photography and engrossing herself in all aspects of the creative world.

Ashley Sampson

Graphic Designer

Ashley Sampson is proud to be part of unINK’s graphic design team. A graduate of McKay Career Training’s Graphic Design/New Media program, Ashley is committed to producing high quality, beautiful design work that takes care of the client’s needs. She brings her training and talents to a wide range of unINK’s graphic design projects including both print and digital work.

Her approach to her work is to be thoughtful and purposeful in everything she does and to work with clients in an open and flexible way.

Ashley’s co-workers describe her as open, honest, friendly and creative.

Her passion for creative spills over to her personal life where her hobbies include hand lettering and typography.

Kenny Roger Taer

Graphic Designer & Coder

Kenny Taer brings skills in both graphic design and coding to unINK projects. Kenny has a Bachelor of Science in Psychology from Southwestern Adventist University as well as a diploma in Graphic Design/New Media from the McKay Career Training. In all of his work, Kenny strives to deliver to our clients creative and unique design ideas and captivating visuals in both pictures and typography.

Kenny's goal at work is to continually strive “to be awesome.” He prides himself on delivering service that is fast, inventive and high quality – all at once.

Outside of work, Kenny cultivates his artistic abilities and stimulates his imagination through drawing.

Karlee Ratzlaff

Office Administrator

As unINK’s Office Administrator, Karlee is excited to support the team & clients in doing what they do best. She is Google AdWords certified, and assists in online ad purchasing.

Karlee is a forward-thinking, goal-focused creative, with an innovative and entrepreneurial spirit. She is enrolled in her final year of academic studies, to attain a Bachelor of Commerce from Edwards School of Business. Areas of focus have included business management, entrepreneurship, marketing, and human resources.

Karlee’s two years of experience as a Key Leader at lululemon athletica sparked her passion for personal development, team development, and vision & goal coaching. Karlee values connecting & collaborating with people to continue learning new perspectives, and share the tools she has acquired.

Outside of work & studies, she enjoys working on personal creative projects, learning through reading & podcasts, checking out concerts, and practicing yoga.