unINK works closely with clients to understand their business on a holistic level, get a clear understanding of their goals, and identify their style preferences. unINK builds websites that highlight each businesses individuality, values and attributes, while being instinctually easy to navigate. We believe that a website should perform as well as it looks.
We have your dream team, made up of an account manager and creative lead, ready to catapult your business to the heights of the online world! Our first step is to sit down with you to establish: your objectives; what looks you love; special website requirements; and simply to provide an opportunity to get to know one another.
Meet & greet
Client, meet your dream team of Account Manager & Creative Lead; ready to catapult your business to the heights of the online world! We sit down to establish your objectives, what looks you love, any special website requirements, and simply to get to know one another.
Building the framework
We take all of the information gathered from our meet and greet and start building the foundation. Outlining the building blocks of the main navigation, including drop-down menu items and site flow. We determine the most important content on your site and how to best highlight it. Finally, we review it with you and ensure everything looks structurally intact.
Making it beautiful
Once we know the framework, we set to work on the aesthetics. We carefully consider your existing brand and business presence, while bringing a fresh look and perspective to your website. We are specialists at laying out content in a digestible, appealing way that effortlessly takes your viewers on a journey throughout your site.
The big reveal– start practicing your ooh’s and ahh’s! This is where the magic happens and you see it all come together for the first time. You get a thorough understanding of the direction the site is taking, have an opportunity to show it to a few key people, and get us your feedback and any final edits you would like to see.
Refine, review, repeat
We take the feedback from the big reveal and make the final adjustments to your site. Every page is reviewed with a fine-toothed comb, every link is clicked, and every setting is dialed in. Lastly, we put your new site through the lab; running site speed tests, browser-compatibility and fill out contact forms to make sure it is bullet proof. We then hand the site over to you for one final look through and wait for your signal before we flip the switch.
We flip that switch, hook your domain up and get your brand spanking new website up on the web so you can start showing it off and sharing it with all of your friends and new customers!
Support & follow-up
We follow up in the weeks after the launch to make sure everything is running smoothly. We provide and walk you through a training document to help you navigate through updates and changes to your site. And of course, if you run into any issues or have any questions we are always easy to reach, even years down the road.