The Anatomy of a Well-Built Website
- Design
- Conversion
- Content
- SEO
- Insights
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Simplified Menu Design
Keeping menus pared down to allow for a smoother user experience on devices apart from computers.
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Brand Imagery
The biggest factor in bringing a company's presence into a website would be from the logo, colors and images used.
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Typography
Keeping fonts consistent to reflect your company branding and finding a secondary font that compliments it will go a long way in user experience.
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Mindful Design
Designing the website to help lead the user's eye to vital information you want them to absorb.
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Value Proposition
This is your first opportunity to make an impression. An impactful statement about how you will make your customer a better version of themselves by using your product or service is appropriate here.
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Call-To-Action
Give your potential users an easy way of capitalizing on the value proposition you have given. Remember, this call to action should be accessible at any point in the customer journey.
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Showcasing Features
Explain your features and benefits to reinforce the claims you have made.
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Professional Copywriting
We contract professional copywriters to give your website that professional edge.
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Telling A Story
Every business has a story to tell, and we seek to tell it, whether through images, design or copy.
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Reimagining Processes
Sometimes rewording and simplifying your process explains more to the user than another paragraph of text.
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Sourcing Images
Images can be rendered by our design team, sourced from stock images or contract a professional photographer to get exactly the photo you need.
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Streamlining
Users tend to absorb information much better in list form than paragraphs when used properly.
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Planning for All devices
Content is separated into thematic chunks, making designing for all devices much simpler and technically feasible.
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HTML5 Tags
HTML5 tags have new semantic elements that further optimizes your on-page SEO.
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Optimized for Speed & Mobile
Google's newest algorithm has changed so that fast loading, mobile-friendly sites will rank higher on search results.
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Smarter Header Tags
Correctly using header tags helps spiders crawling through your website unstand your content to better serve it to prospective users in search results.
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Alt & Title Tags
Google places a relatively high value on alt text to determine not only what is on the image, but also the topic of the surrounding text.
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Getting SSL Certified
Google has resorted to preferentially indexing HTTPS versions of pages over their duplicate HTTP versions.
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Unique & Keyword rich content
Search engines love new, current and unique content. They pull the freshest and more relevant content each time a search is performed.
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Easily Digestible Content
Having information be easily digestible to the users encourage them to stay longer on your website, which in turn raises your search ranking for a lower bounce rate.
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Google Analytics
A web analytics service that tracks and reports website traffic.
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Google Tag Manager
A tool that tracks conversion, site analytics, remarketing and more.
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Facebook Pixel
This tracks conversions from Facebook ads, helps otimize ads based on collected data & helps build targeted audiences for future ads.
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Custom-Made Logo
unINK provides a full suite of design services, including logos made to reflect your company and your values.